Simon Squibb
Gained millions of followers by taking his message to the streets, offering to fund business ideas on the spot and democratizing entrepreneurship.
The Growth Playbook
A viral man-on-the-street interview format on TikTok/Reels where he asks people for their business ideas and offers real startup capital. It's raw, engaging, and has a built-in "what happens next" hook.
His entire content strategy is framed around a simple, powerful mission: "to help a million people start a business." This gives his content purpose and inspires a movement.
He built a platform (The Purposeful Project) that encourages users to submit their own business pitches, effectively making his audience the star of the show and the source of endless content.
The core content loop is based on giving away money, time, and advice with no immediate strings attached. This creates massive goodwill and a powerful word-of-mouth flywheel.
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