Sahil Bloom
Grew a massive audience on Twitter by breaking down complex financial and philosophical concepts into simple, visually-engaging threads and frameworks.
The Growth Playbook
He crafts long-form Twitter threads that start with a powerful hook and then methodically break down a complex idea (e.g., mental models, financial concepts) into digestible chunks.
He frequently uses simple, custom-made visuals and charts to illustrate his points, making his threads more engaging and shareable than text-only content.
Every successful thread ends with a clear call-to-action to subscribe to his newsletter, The Curiosity Chronicle. This has allowed him to convert his Twitter fame into a powerful owned asset.
He partners with other large accounts and media outlets to amplify his best work, and he repurposes his threads into newsletter articles and podcast episodes to maximize their lifespan and reach.
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