Stoicism & Modern Philosophy

Ryan Holiday

He single-handedly repopularized Stoicism for a modern audience, building an empire of books, courses, and communities around ancient wisdom.

The Growth Playbook

01
Step 1: Reading as Content Generation

His entire content engine is fueled by his voracious reading. He uses a notecard system to capture ideas, which become the building blocks for his articles, books, and videos.

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Step 2: The "Daily Stoic" Habit

He created a daily email newsletter (and later a podcast and social media accounts) that provides a short, stoic meditation. This builds a consistent habit with his audience and keeps his philosophy top-of-mind.

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Step 3: Bridging Ancient Wisdom to Modern Problems

His genius is in his ability to take dense, ancient texts and apply their lessons to modern-day challenges like stress, ambition, and digital noise, making them highly relevant.

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Step 4: The Perennial Seller

He focuses on creating work that will be as relevant in 100 years as it is today. By tackling timeless topics, he has built a backlist of books that continue to sell year after year.

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