MrBeast
Reinvented YouTube by focusing obsessively on audience retention, creating high-stakes philanthropic spectacles that are impossible to ignore.
The Growth Playbook
He reinvests nearly every dollar earned back into creating bigger, more audacious videos. This creates a feedback loop where each video is more viral than the last.
He is famously obsessed with optimizing thumbnails, titles, and video introductions to maximize click-through rate and retention, often testing dozens of versions before publishing.
His video ideas are incredibly high-stakes but simple to understand (e.g., "Last to Leave Circle Wins $500,000"). This makes them universally appealing and easy to share.
His brand is built on large-scale philanthropy. By giving away millions, he creates feel-good content that generates massive goodwill and is highly shareable.
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