MrBeast
Reinvented YouTube by focusing obsessively on audience retention, creating high-stakes philanthropic spectacles that are impossible to ignore.
The Growth Playbook
He reinvests nearly every dollar earned back into creating bigger, more audacious videos. This creates a feedback loop where each video is more viral than the last.
He is famously obsessed with optimizing thumbnails, titles, and video introductions to maximize click-through rate and retention, often testing dozens of versions before publishing.
His video ideas are incredibly high-stakes but simple to understand (e.g., "Last to Leave Circle Wins $500,000"). This makes them universally appealing and easy to share.
His brand is built on large-scale philanthropy. By giving away millions, he creates feel-good content that generates massive goodwill and is highly shareable.
Inspired? Let's Build Your Legacy.
The same principles that built these titans can be applied to your brand. Our content agency specializes in tailoring these strategies to your unique voice and goals.
Book Your Strategy Call