Operations & Business Scaling (B2B)

Leila Hormozi

As CEO of Acquisition.com, she shares hyper-practical, operational advice for scaling businesses, establishing herself as a leading expert for founders.

The Growth Playbook

01
Step 1: Hyper-Specific, No-Fluff Content

Her content focuses on dense, tactical advice for operators—hiring frameworks, meeting structures, management systems. There is zero fluff, which immediately signals expertise.

02
Step 2: Framework-Driven Teaching

She packages all advice into memorable frameworks and models (e.g., the "Talent Stack"). This makes complex operational theory easy to understand, remember, and apply.

03
Step 3: Mastery of B2B Platforms

She dominates platforms where business leaders congregate, like LinkedIn and Twitter, with text-and-graphic-based content that is perfect for professional consumption and sharing.

04
Step 4: The "Build" Podcast for Deep Dives

Her podcast allows for in-depth conversations on operational topics, establishing long-form authority and providing a rich source of content to be repurposed into clips and threads.

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