Justin Welsh
Built a multi-million dollar one-person business by openly documenting his journey and providing hyper-practical advice for growing an audience on LinkedIn.
The Growth Playbook
He became the undisputed expert on one platform: LinkedIn. By focusing his energy, he built a reputation as the go-to source for LinkedIn growth strategies.
He shares everything: his revenue, his systems, his failures. This radical transparency builds immense trust and makes his audience feel like they are part of his journey.
He developed and sells a system for content creation. His free content is a testament to the system's effectiveness, making the purchase a logical next step for his followers.
His LinkedIn posts are famously practical and easy to implement. He avoids fluff and provides immediate value, which trains his audience to pay attention to everything he posts.
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