Solopreneurship & LinkedIn Growth

Justin Welsh

Built a multi-million dollar one-person business by openly documenting his journey and providing hyper-practical advice for growing an audience on LinkedIn.

The Growth Playbook

01
Step 1: Niche Down on a Platform

He became the undisputed expert on one platform: LinkedIn. By focusing his energy, he built a reputation as the go-to source for LinkedIn growth strategies.

02
Step 2: Build in Public

He shares everything: his revenue, his systems, his failures. This radical transparency builds immense trust and makes his audience feel like they are part of his journey.

03
Step 3: The "Content Operating System"

He developed and sells a system for content creation. His free content is a testament to the system's effectiveness, making the purchase a logical next step for his followers.

04
Step 4: Actionable, Bite-Sized Content

His LinkedIn posts are famously practical and easy to implement. He avoids fluff and provides immediate value, which trains his audience to pay attention to everything he posts.

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