Gary Vaynerchuk
Pioneered the "document, don't create" philosophy, building a media empire by relentlessly sharing his journey and insights across every social platform.
The Growth Playbook
He records one long-form piece of "pillar" content (like a keynote or podcast) and then has his team reverse-engineer it into dozens of smaller clips, quotes, and articles for every platform.
Instead of creating polished content, he documents his daily life as a CEO and investor. This provides an endless stream of authentic material and removes creative blocks.
He doesn't just post the same content everywhere. He understands the context of each platform (e.g., LinkedIn vs. TikTok) and tailors his message to fit, maximizing engagement.
His core advantage is the sheer volume and speed of his content production. By out-publishing everyone in his niche, he stays top-of-mind and captures disproportionate attention.
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