Codie Sanchez
Educates millions on "boring businesses" like laundromats and car washes, using contrarian takes and high-quality production to make wealth-building accessible.
The Growth Playbook
While others focus on tech or stocks, she carved out the niche of "boring" small and medium businesses (SMBs), offering unique value and facing less competition.
Her social content (especially on Twitter/X) uses strong, contrarian hooks to drive sign-ups for her "Contrarian Thinking" newsletter, which is her primary owned-media channel.
Her content is packed with data, charts, and financial breakdowns, establishing credibility. This is paired with an aspirational aesthetic that builds trust and authority.
She has built a paid community around her content, creating a powerful network effect and a flywheel where members share deals, insights, and successes, reinforcing the value of her brand.
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