Alex Hormozi
Grew a portfolio to $100M+ and now gives away his business playbooks for free to build a massive audience and brand equity.
The Growth Playbook
He creates content so valuable people would pay thousands for it, then gives it away for free (e.g., his books "$100M Offers"). This builds immense trust and reciprocity at scale.
Using simple, direct videos with bold captions, he eliminates production barriers. The focus is 100% on the potency of the message, creating a raw and authentic connection.
He structures everything around offers that are so good, you feel stupid saying no. His free content is the ultimate example, attracting a massive, loyal audience without paid ads.
Long-form video podcasts are dissected into dozens of short-form clips for Reels, TikTok, and Shorts. This strategy maximizes reach and saturates platforms, driving exponential audience growth.
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