Alex Eubank
Built a massive fitness community and apparel brand by documenting his life with raw authenticity, making his journey relatable to millions.
The Growth Playbook
Daily YouTube vlogs showcase his entire life—the workouts, the struggles, his faith. This creates a deep, parasocial bond with his audience that transcends fitness.
He heavily promotes and integrates with a brand (YoungLA) and uses slogans ("Stay Relentless") that his community adopts as their own identity, turning followers into tribe members.
He utilizes Instagram Stories and short-form video to share real-time workouts, meals, and thoughts, making his content feel immediate, unscripted, and trustworthy.
He consistently collaborates with other fitness influencers, cross-pollinating audiences and creating a network effect where his reach expands with every new partnership.
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